Totally. But the money goes right back into the site. Not that you can do much with 25 bucks a month, but its a start.
I would love to get to the point where indyfluency can make its own money, in the indie way (with t-shirts and such), and that money can go into doing cool projects (like... publishing an indyfluency anthology or even an album or something). But I have a grand vision, and it would be tough to realize.